When you hear someone say, “intelligent packaging,” it can mean a lot of different things.įor example, there is intelligent packaging that contains technology, such as NFC chips or printed QR codes that can be scanned by smartphones to give more information about that product - such as ingredients.
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All the more reason to think about product packaging as a key driver for influence and purchase.
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They created elaborate packaging for the sole purpose of an unboxing video.Ĭompanies can benefit greatly from appearing on these unboxing videos because it offers free brand awareness and may encourage others to try the product. Google has even used these types of videos -which celebrates the unique packaging brands use for their e-commerce products as well as the products themselves - as a marketing tactic. But, the packaging should also elicit a proper representation of the brand itself and should incite joy and excitement while being unwrapped.įor example, many companies that thrive with e-commerce packaging are lucky enough to end up on a popular “Unboxing” video, which can be seen via Instagram influencers and is even considered a YouTube genre. However, the problem for companies is that e-commerce packaging must be very durable to survive its journey and some of the rough transit it may encounter on its way to your doorstep. Run out of coffee? Driftaway Coffee has you covered, sending you personalized coffee beans each month. Need groceries? Walmart will deliver it right to your doorstep! Looking for an updated wardrobe of undergarments? MeUndies has that online market on lock with their subscription delivery service. Just about everything is now made available to purchase through an online/delivery platform. E-Commerce and Subscription Box Packaging Just how popular are PCRs becoming? Well, PepsiCo’s brand Naked Juice uses bottles that are 100% PCR.Īs bigger brands continue to popularize the use of PCRs, look for more and more brands to start using this recycled material. PCRs come from consumer product packages (such as water bottles) that have been recycled after use. One of the newer sustainable packaging design methods involves post-consumer resins, or PCRs. In fact, many companies are shifting their corporate culture overall to be more sustainable. Sustainable packaging picked up steam in the 2010s, and as more and more companies prioritize finding innovative ways to create eco-friendly packaging, there is no doubt we will continue to see it grow after even 2020. Sustainable Packaging and Post-Consumer Resins (PCRs) When you can design and iterate faster, it equates to faster time-to-shelf and decreased costs surrounding your prototyping process. This furthers the success of your overall business, as you can drastically cut costs associated with physical prototypes. The entire process was time-consuming using digital 3D packaging design software, you can view packages in 3D on a computer and send files to executives for quick and easy approvals.
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Once the physical prototype was created, it was shared with executives for approvals. Why 3D design? Prior to digital technologies, many companies relied on physical 2D prototypes. Here is an image from Esko Studio, an Adobe Plug-In that creates realistic and accurate 3D images of your package designs. Now sure, similar technology has been around for a while, but its’ capabilities are increasing, and packaging has become even more life-like.
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Essentially, 3D package design software allows you to see what your product packaging will look like in real-life on your computer screen. If you’re not aware of 3D Packaging design software, then it’s time to change that. Let’s dive into what will be driving packaging design trends, and what technologies you should look to incorporate in 2020 and beyond.
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After all, consumers are constantly changing and evolving in terms of what it is they like, and product packaging that impacted sales in 2010 may not work heading into 2020. The best way to define your strategy is to better understand the trends that are impacting both consumers and the overall packaging industry. 2020 is finally here! As we enter the third decade of the 2000s, it’s important to not only look back on your success but also to look forward and start planning new packaging strategies that will propel you into the future.